Just a little inspirational image for the day.
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Instead of tending towards a vast Alexandrian library the world has become a computer, an electronic brain, exactly as an infantile piece of science fiction. And as our senses have gone outside us, Big Brother goes inside. So, unless aware of this dynamic, we shall at once move into a phase of panic terrors, exactly befitting a small world of tribal drums, total interdependence, and superimposed co-existence. [...] Terror is the normal state of any oral society, for in it everything affects everything all the time. [...] In our long striving to recover for the Western world a unity of sensibility and of thought and feeling we have no more been prepared to accept the tribal consequences of such unity than we were ready for the fragmentation of the human psyche by print culture.
- Marshall McLuhan, Gutenberg Galaxy, 1962
I finished Distracted, and it was indeed full of fascinating research regarding our plague of distraction that been has been building to a crescendo for the last two centuries, and how a renaissance of attention might counter this ongoing disaster.
From there I moved on to read Douglas Coupland‘s recent biography of McLuhan, Marshall McLuhan: You know Nothing of My Work! Now I tried to read a bunch of Mcluhan from my father’s library in my youth, but I confess I got very little out of it. And no wonder I was confused. This hero of the counterculture, of Madison Avenue, and of the nascent computer liberation movement, despised all these groups and their enthusiasms, but did love the spotlight. A devout Catholic, a conservative, and an English literature professor who hated technology and pop culture and yet later became the patron saint of WIRED Magazine, McLuhan did indeed have much of interest to say about communications media, and I am probably ready now to go back and read his most important works (Gutenberg Galaxy seems to be considered his best work. I was surprised to find that the large metropolitan library system I work for doesn’t own a copy). Certainly his crazy deck of playing cards (see my first post), full of snappy epigrams and bad puns, sparked my brain in an interesting way, back in the 1960s, that still reverberates today (evidence: this blog).
What is the relevance of these studies to my project (outlined below)? I look at the ways that IT is developing at a dizzying pace. With the help of books like Glut and Distracted I begin to see that this is not an abrupt disconnect with the past, but a continuum. Add McLuhan to the mix and the continuum takes on something of the appearance of a rising spiral as we come round, unprepared to deal with the tribal consequences of unity, at the Dawn of Entanglement. I have been looking for a global village navigation and cognitive orientation device for some time now. This blog is about building one (with your help).
Now I’m on to Antonio Damasio‘s Self Comes to Mind: Constructing the Conscious Brain. Seems like I’ve read an awful lot on this subject in the last three years, and I’m still nearly as baffled as when I began (but then so is everybody else who isn’t a true believer in skyhooks). Still, there’s plenty of food for thought in the best of them — and lots of useful metaphors (shorthand abstractions, chunks with handles).
On page 17 of the 2011 Question at edge.org’s World Question Center, V.S. Ramachandran has an interesting entry. I just quote the final paragraph here:
…Indeed, words themselves are paradigms or stable “species” of sorts that evolve gradually with progressively accumulating penumbras of meaning, or sometimes mutate into new words to denote new concepts. These can then consolidate into chunks with “handles” (names) for juggling ideas around, generating novel combinations. As a behavioral neurologist I am tempted to suggest that such crystallization of words and juggling them is unique to humans and it occurs in brain areas in and near the left TPO (temporal-parietal-occipital junction). But that’s pure speculation.
There is good evidence that the working memory of the human brain is only able to juggle around half a dozen chunks at a time (give or take), so when those chunks are rich in exformation, when they embody whole schemas that light up huge networks of neurons in the brain, and when those chunks have not just one handle (a name) but two (a name and an illuminating image), well then you’ve got chunks well worth juggling. That’s what PanLudicon cards should be.
I came across Ryan Somma‘s project, MemexPlex (memex + memeplex), yesterday, the latest in a long line tools to augment intellect, from Leibniz to Vannevar Bush, Ted Nelson and the much-touted “semantic Web,” with a great many in between (Wright’s Glut provides a great overview of this history).
I suppose PanLudicon fits into this lineage, although it is decidedly low-tech and “artsy” in comparison to these others.
I also came across a book that fits into my studies well. Don’t know how I missed it until now. It is Umberto Eco’s The Infinity of Lists, An Illustrated Essay. I quote from the jacket blurb.
…Eco is a modern-day Diderot, and here he examines the Western mind’s predilection for list-making and the encyclopedic. His central thesis is that in Western culture a passion for accumulation is recurring: lists of saints, catalogues of plants, collections of art. This impulse has recurred through the ages from music to literature to art. Eco refers to this obsession itself as a “giddiness of lists” but shows how in the right hands it can be a “poetics of catalogues.” From medieval reliquaries to Andy Warhol’s compulsive collecting, Umberto Eco reflects in his inimitably inspiring way on how such catalogues mirror the spirit of their times.
It is now on my reading list.
Speaking of my lists, here is today’s addition to my list of evidence that the world as I knew it is gone: Passing the newspaper boxes while walking to work this morning, I was struck by the contents of the USA Today box. Staring at me through the window was the top half of the front page, as usual, but the front page was a full-page ad for a hotel chain. In spite of all the money that has always gone into deciding what is news, this is the first time I’m aware of that a major (if lousy) newspaper has blatantly sold its front page to the highest bidder. Has this been going on for a while? I see no mention of it in today’s news. If this is the first time, it is indeed a sad day in the ongoing decline of the American newspaper tradition.